Creating and posting compelling, high-quality content on a regular basis is a basic tenet of SEO. Equally important is the need for brands to find a way to connect with their audience on a deep level, where there is an open dialogue and exchange of ideas. While these two ideas are great in theory, many companies lack the time resources to continually produce content and engage in social media as often as they would like. If you find yourself struggling to keep up with the demands of content production and engaging with your customers, you should consider crowdsourcing. Simply put, crowdsourcing is soliciting your audience for user-generated content (UGC). What’s so great about UGC is that it’s generally trusted a lot more because it’s from “the people” and isn’t blatant corporate speak. Crowdsourcing your content is also an extremely easy way to engage with your audience and to bridge the gap between marketing message and consumer. UGC will not only provide more content to the search engines, it also serves as a vehicle for your fans to sing your praises and facilitates awareness of your brand within the marketplace. Below are some ideas to kick off your crowdsourcing campaign:

Interviews

Asking questions is always a great way to get the ball rolling with crowdsourcing. If you’re planning on interviewing leaders in your niche for your next blog post, ask those in your community who they want to hear from and what questions you should ask. What’s so great about this tactic is that shows your audience that you truly care about their opinion and you’ll be provided with creative, unique content just by asking a few questions! By interviewing the bold-faced names in your field, you will also be creating a positive association between your company and these thought leaders.

Contests

Most everyone loves winning something, so tap into your audience’s competitive streak with a contest. Content comes in all forms—text, video, images, etc.—so be creative when devising your contest. Consider carefully what type of content you would like and then build your contest around it. For instance, maybe your site is light on videos and you don’t have the time, staff or equipment to make any, crowdsourcing this type of content through a giveaway just makes sense. Not only will you end up with a video without having to do it yourself, you’ll be demonstrating to your audience that you care about their opinion and that you’re interested in engaging in an open dialogue with them. And that is priceless!

Comments

Blog comments can be a goldmine of material that can provide valuable fodder for subsequent posts. Besides being a vehicle for feeding information to the search engines so you can increase your ranks, your company blog is also a way for your brand to establish a voice and a personality. Some businesses are afraid to write anything that will ruffle people’s feathers, but this is exactly what you should be doing. Don’t be afraid to support an unpopular opinion or stance—let everyone know exactly what you think. People have extremely short attention spans online, so always be thinking of topics you can write on that will garner strong reactions—good and bad. Make it clear that you are eager to hear what others have to say and take the time to respond to all legitimate (non-spammy) comments. By continuing the conversation, once again, you’ll demonstrate your brand’s commitment to engaging in an open dialogue with its audience. You may even find inspiration within the comments to write another blog post that will be even better than the original! Another good idea is to reward those who comment frequently with a special blog post, praising them for their valuable contributions.

These are just a few suggestions for crowdsourcing UGC; with a little imagination and ingenuity, you’ll soon be spotting opportunities everywhere to engage your audience and solicit content from them. Just be vigilant against spam and make sure you’re able to retain control over what’s published. So, the next time you’re stumped for something to write about, tap into a very valuable resource—your audience—and reap the considerable benefits!

There’s no debating the fact that social media has become an extremely effective and affordable way for businesses to increase brand awareness and communicate with clients meaningfully. But, engaging in social media also carries with it some risks that your company needs to be aware of and prepared for before you start participating. Read on for some tips on how to minimize some of the risks that are inherent with social media.

Be Completely Honest

When it comes to engaging in social media, transparency is, without a doubt, the most important quality to have. The very nature of social media necessitates an open, reciprocal relationship with your audience so it’s crucial to always be up front about the messages you are sending and from where they originate. Specifically, if you are soliciting bloggers for product endorsements or reviews, you need to make it blatantly clear that these recommendations have been solicited. By not doing so, you could be penalized by the Federal Trade Commission (FTC) and risk destroying your company’s reputation. Also, don’t even think about having your employees pose as proponents of your brand and post phony praise or reviews. Again, the FTC could get involved and fine you big-time for not disclosing the fact that those singing your praises are affiliated with your company. While the ethics of these kinds of tactics are up for debate, engaging in them in social media will always be a bad idea.

Be Smart

Because of social media’s casual environment, it’s easy to forget that laws regarding “traditional” still apply online. There have been incidences where a company will solicit user-generated content for a contest or promotion they are running and will suffer the consequences when users post something defamatory or untrue or violated someone’s copyrights. So, before soliciting anything from your users, make sure you set clear guidelines and enforce them religiously. The same goes for any contests or sweepstakes you decide to promote online. Double check with the platform you are using, such as Facebook, for the official sweepstakes laws that are usually found in all 50 states. Remember, the rules may vary across different communities, so always take the time to make sure you are protecting yourself by knowing your legal responsibilities.

Keep Cool and in Control

It’s pretty much a given that if you decide to participate in social media, at one point in time or another, a problem is going to occur. How you respond to these issues as they arise can be the difference between a happy resolution and a court case. In social media, just about everything plays out on a public stage and, whether you know it or not, everyone is watching. So, while it could be very easy to lose your temper and respond angrily or remove a post altogether, you have to take a step back and calmly and clearly come up with a solution that will not cast you in a bad light. You also need to maintain control over your brand and not let the voice of the people derail your campaign. Yes, the point of social media is to engage in a meaningful, open relationship with your audience, but you have to find a good balance between getting consumers engaged and involved and letting them dominate and hijack your message.

When diving into the relatively new world of social media marketing, keep in mind that while it’s a completely new environment, the old rules still apply. Yes, social media may seem more laid-back and unregulated than any other marketing method, but don’t be lulled into a false sense of security. Bottom line—stay alert, always know the laws and be vigilant.

No matter how hard you work to avoid it, at one time or another, you are going to anger or disappoint one of your clients. You can have all the systems and procedures in the world in place, but someone is bound to slip through the cracks. While it’s never pleasant being on the receiving end of criticism, it’s something that happens to everyone. What will distinguish you from your competitors is how you respond. In today’s ultra-connected environment, it’s very easy for anyone to take his or her complaints to a public forum, which presents you with an excellent opportunity to convert an outspoken critic to a passionate advocate. Even better, you will be doing so in front of a huge audience who, believe it or not, are hanging on your every word! Read on to learn how to quickly turn a negative situation into a public display of how great you are!

Respond Quickly and Genuinely Care

The number one most important thing to remember when it comes to showing your customers they’re valuable to you is to engage in meaningful, two-way exchanges with them. This means, no canned, formal corporate response that just reeks of marketing. Instead, you must approach the situation with genuine concern and a listening ear. Don’t launch into defensive mode and start making excuses. Give the injured party the chance to vent and fully explain why he or she is upset. Even though your first impulse may be to take the conversation to a more private venue, avoid doing so, for keeping the dialogue out in the open, you are showing everyone that your company values transparency.

It should go without saying but bears emphasizing: respond immediately to any criticism you find. Nowadays, just about everyone is one or two clicks away from responding to a comment, text or email, so there is no excuse for failing to address a concern. And your customers know this. So, the longer you wait to respond, the angrier they get and are more apt they are to complain to their various social networks. Then, before you know it, negative sentiment about your business is spreading like wildfire! Don’t risk it—respond to feedback right away; don’t delay addressing your critics because you want to prepare an “official” statement first.

No Matter What, Offer to Make it Better

Because this encounter is happening under the watchful eye of countless spectators, the move you make at this point in the situation is critical. If, after careful listening and research into the incident, you find that you actually weren’t in the wrong, you still have to do whatever you need to satisfy the unhappy customer, even if they don’t deserve it. Remember, all of your customers are carefully observing how you will respond, so this is your big chance to portray yourself in a positive light. At this point, it’s no longer about that one disgruntled customer; they were simply the catalyst that has presented you with a prime opportunity to show everyone why you are the best.

Go the Extra Mile

Even if you think the situation has been resolved satisfactorily, always go back and check in with your critic and make sure she or he is placated. Reiterate how much you value their business and that you are committed to ensuring their continued satisfaction. While this may not seem like a big deal, too many businesses fail to take this critical step that demonstrates their long-term investment in their clients’ satisfaction. Pacifying critics isn’t about continually putting out fires and should be approached as an investment in the future of your business, an investment that requires continual effort and an ongoing dialogue.

The next time you have someone criticizing you online, approach it as a way to showcase what makes your brand different from the others. Always keep the “big picture” in mind when dealing with irate customers and go above and beyond to establish an unimpeachable reputation. At times it won’t be easy, but, in the long run, you will be glad did!

To learn more about responding to negativity online, check out FindYourSearch.com’s article at Hubpages.

Over at Search Engine Journal, there’s an interesting article comparing optimizing AdWords accounts with creating effective landing pages. It breaks down the main elements of successful landing pages and how it equates to the copy in an AdWords text ad. Crafting an ad that will generate a high clickthrough rate (CTR) by emulating good landing page techniques is simple and effective if you keep in mind the following guidelines:

Create an Irresistible Headline

If crafting an attention-getting, informative headline is important to a landing page, it is absolutely crucial in a text ad. Since people prefer and trust organic listings over sponsored results, the headline becomes THE most important element in a text ad. You have a few seconds, if that, to spark someone’s interest and it’s your headline that needs to do it. First and foremost, the headline needs to be relevant to the products or services you’re advertising. Secondly, it needs to be catchy and draw in users. This is where it gets a little tricky. In order to stand out from the crowd, some people try to get too creative and “cutesy” with their headlines and end up confusing their audience as to what, exactly, they’re offering. The challenge lies in establishing, without a doubt, what it is you’re offering while doing so in way that gets attention.

Distinguish Yourself and Provide Social Proof

Given the limited real estate available in the next two lines of an AdWords ad, many people try to stuff in as much information as possible. While this may seem to be a logical tactic, when comparing it to the landing page example, “less is more”. Brevity and specificity is often advised when it comes to creating a highly converting landing page and the same applies with your text ad. Instead of cramming in as much information as possible, focus in on an aspect of your product that makes it unique. Perhaps you are seen as the definitive source in your niche or offer extremely competitive prices. Whatever it is that makes you special is what you need to highlight in your ad. Once you’ve done that, use the last line to provide social proof of why someone should choose you over your competitors. Good landing pages employ this technique to convince users to take the next step and you can do this for your text ad. In your last line of text before the URL, put in a testimonial, talk about how great your customers are or how widely your product is used.

Use Your URL as a Call to Action

The last line of a text ad is reserved for the URL, which is the call to action in this ad format. On landing pages, in addition to text, there are other ways to make the call to action stand out. With a text ad, naturally, you only have text to use, but there IS a way to employ a call to action in your URL. Given its inflexible nature, most people aren’t utilizing this line of their text ads effectively and just put in their URL and leave it at that. Instead, you should try and incorporate the action you want the viewer to take at the end of your URL. Instead of focusing on the domain name, highlight what you’re promoting, whether it’s a free trial, signup or discount. Simply format your URL like so: domain.com/(whatever you’re promoting). With this simple, quick step you will get a leg up on your competition and give the user that one last nudge needed to take action.

If you approach creating your text ad like a scientific formula, using landing page optimization as your guide, the process will be much more simple and methodical than if you were to just “wing it”. Remember, the job of your text ad is to quickly grab someone’s attention and make them want to learn more, so always keep this goal in the forefront of your mind and keep experimenting to discover what works for you.

Most people who arrive at your website do so via your homepage, so it’s vitally important that you optimize it to ensure retention and conversions. Your homepage essentially functions as your receptionist, welcoming visitors and directing them to where they want to go. While it may be your first instinct to include a ton of information about your company and the products and services you offer, this is not the best strategy and may drive people away. Instead, keep the following tactics in mind to create a homepage that makes a good first impression:

Cater to the Visitor

When someone arrives at your site for the first time, you only have a few seconds to get his or her attention and to make a favorable impression. Your homepage needs to immediately address the potential customer’s concerns:

1. What’s in it for me?
2. Why this company?
3. What do I do next?

Remember, your homepage is a help desk and if these three questions aren’t answered right away, the visitor will abandon your site for greener pastures.

Keep it Simple

Because you only have a few seconds to grab a visitor’s attention, your homepage must be focused and concise. This isn’t the place for paragraphs upon paragraphs touting your company and how great it is; an “about us” page would be a much better location for this information. The homepage is NOT about you—it’s about helping visitors determine quickly and easily that they are in the right place and what they need to do next. So, refrain from flooding your homepage with extraneous materials and information that will only distract and confuse the user. Focus on your most important products, services and deals and make sure your call to action is unambiguous.

Go Easy on the Keywords

While keywords are an essential building block of SEO, don’t overuse them on your homepage. Repeating keyword phrases over and over will bore readers and cause them to flee. If you can use keywords organically where it makes sense and enhances user experience, then, by all means, use them where appropriate.

Lead Visitors to Other Areas of Your Site

A good homepage will entice visitors to venture into other areas of your site. You can accomplish this by highlighting new products and services, special offers or blogs and videos. Remember, your homepage should ideally function as a virtual help desk that informs visitors as to what you are all about and where they can go to learn more about what interests them.

These are but just a few guidelines for crafting an effective, highly convertible website. But, the most effective thing you can do is to put yourself in your customer’s shoes and look at your homepage with fresh eyes. Disengage yourself, study your page and make sure it answers those three important questions. If it doesn’t, make sure it does so you won’t lose the majority of visitors who come to your site looking for answers.

Landing page optimization is a whole other story. To learn more about how to create landing pages that sell, read FindYourSearch.com’s blog on the topic.

On the average, about 90% of people who click on “like” will most likely never visit that page again. Think about the potential that is lost there. How do you feel about placing your Facebook page out there, and to only have people visit your page once? When your page is “liked”, you have a window of opportunity to engage that individual, and have him or her visit your page more often. Start your relationship off the right way when someone comes to your page, and get him or her to come back for more.

Here are a few simple steps and reminders to keep your “Liker” interested in your Facebook page:

• Acknowledge that you may not know him or her, but that you appreciate that he or she “liked” your page. People like to be appreciated and thanked.

• Remember that your page is probably not the only one they “like” and take ownership of the relationship. Offer conversation that will interest them so they will remember you and return to your page more often.

• Give your “liker” a reason to stay connected to you, and engage them with a well-developed plan with goals and an objective. People love to be entertained and having a well-thought out plan of what your business does, and will do next, could help you keep people on your Facebook page.

• Educate yourself on Facebook and how it works. People in general love to communicate with those they have just added as a friend or “liked”. Hiding behind a logo is not going to gain you repeating visitors to your page.

• Facebook users may not want everyone to know they “liked” your page, so thank them in private, and do not post your business information on their wall. They may want to share your page with others, but let them do that on their own.

• Treat people as individuals, not like robots, or just a number. Talk to them in real words and do not use jargon they will not understand.

• Engage your “liker” on his or her own terms. Talk about what they want to hear, even if it takes you a little off your own agenda.

Remember that each Facebook user is different, and he or she wants to be recognized and engaged on his or her own level. Your Facebook page can break or make your success. When someone comments on your posts, talk to them in their own terms, and even add a personal touch like adding their name in your response. People want to feel like they matter and that his or her voices and opinions are being heard.

Think about your own Facebook experiences and remember how you felt when you “liked” something and got no feedback from that business or individual. Facebook is a very social place to be, so learning what makes it tick is vital to the success in your own Facebook page. The object of creating your business’ Facebook page is to gain potential customers, friends and advertisement. Obviously, you want to be well known and recognized, so start engaging the people who “like” your page, and gain the acknowledgement that you seek.

QR (quick response) codes are cropping up everywhere nowadays. Even if you aren’t familiar with them by name, you are sure to have seen them. They are the black-and-white square icons that are appearing on everything from magazine advertisements to for sale signs. Although these two-dimensional barcodes may seem like the latest fad that will eventually end up fading away, QR codes are poised to enter the mainstream and become as ubiquitous as the smartphone. If you are a business owner, there is no reason why you shouldn’t be using this burgeoning technology; keep reading for answers to commonly asked questions about these ingenious barcodes.

What, Exactly, are QR Codes and Why Should I Use Them?

Simply put, QR codes are flat, black-and-white matrix barcodes that are embedded with thousands of alphanumeric characters that, when scanned with a smartphone, activates content through a variety of different forms, including directing the user to a website, email or IM. The primary purpose of QR codes is to allow people to interact with digital content while they’re out and about in the real world. With the proliferation of smartphones and people wanting to be able to access information anytime and anywhere, these codes facilitate the process by allowing users to access information that piques their interest instantaneously instead of having to make a mental note to look it up later.

Ok, I’m Sold… Now, How Do I Get Started?

Now that you’ve realized the tremendous potential QR codes possess to capture a whole new segment of mobile-savvy users, it’s time to generate one of your very own. Fear not, for the process is extremely simple. Once you’ve decided upon a good offer and content strategy that scanning your code will activate (more on that later), then all you need to do is to find any number of the free coding sites that exist, including Kaywa and Kerem Erkan, and create a code that links to a Web page, text, phone number or SMS. Some sites will even allow you to personalize your code by adding color. Now, once the code is made, you need to make sure that you provide an explanation for consumers on how to use the QR code and recommend free code readers and direct them where to go to download one. Even though this technology is growing in popularity, it is still unfamiliar to a lot of people so it’s essential that you spell out exactly the steps they need to take in order to use the codes.

How Do I Use Them Effectively?

You understand what QR codes are and that it’s very easy to make one, so now comes the challenging part. It’s time to put a lot of thought and effort into crafting what kind of information your code will activate. QR codes in and of themselves will not be a “magic bullet” that will drive traffic your way and guarantee conversions. Yes, they’re an inventive way to get people to interact with your brand, but if you don’t have compelling content to go along with it, you will not see any results. To be successful with your QR code campaign, keep the following in mind:

1. If your code is redirecting to your website, make sure it’s the mobile version. Almost all of the time, QR codes are being scanned by a smartphone, so it just makes sense that the site consumers are led to is one specifically designed for mobile. By doing so, you will be enhancing the customer experience, which will lead to return visits, which is what you’re after.

2. Make sure your promotion is worth the user’s efforts of downloading a QR reader and scanning your code. If, after going through these steps, you aren’t offering something of significant value, you are going to alienate and anger the very people you are trying to convert. Remember the mantra “content is king”? Well, it’s true and in order to flourish with the QR code technology, take the time to create something really special for your users.

3. Lastly, where you place your QR codes is very significant. For one thing, you need to make sure that there is good cell phone reception in the location you choose. For example, if you thinking about placing your code in a subway station, rural area or office building, you need to first test whether or not anyone will be able to get reception. Since the main point of QR codes is to merge the online and offline worlds, get creative when it comes to placement and choose areas where people have time to kill, such as bus stops or in line. The opportunities truly are endless and you are only limited by your imagination.

QR codes are becoming one of the easiest, cheapest ways to advertise your business and reach out to the offline world while they are out and about. Each day, more and more brands are embracing this technology and now is the time for businesses to add it as an essential part of their marketing strategy.

When it comes to crafting the perfect copy for your website, you need to write for both the search engine spiders and actual human beings. While it may seem to be a daunting task to target these two very different audiences, it need not be rocket science. It’s easier than you may think to create copy that makes your site rank high in search results and attract and convert visitors. Read on for some tips on accomplishing this feat.

Headlines

Creating compelling headlines is a critical step in ensuring that your site catches the attention of both the search engine spiders and real people. Headlines help computer and human alike to scan the content of your site and determine if the content is work indexing or reading. It’s imperative to create a headline that contains some of your valuable keywords to signal to the search engines that it’s relevant, but you don’t want to cram too many of them in the title as to make it unreadable. Aside from getting you penalized for engaging in keyword stuffing, doing so will put off your visitors who will quickly move on from a site they perceive to be “spammy”. Your headline is your first chance to grab attention and to draw in your audience to read more, so don’t squander this opportunity by using it merely as a vehicle to spew keywords.

Speak Your Audience’s Language

Now that you’ve taken the time to write headlines that are persuasive and irresistible, now is the time to dive into the “meat and potatoes” of your content. To write good, quality content, it isn’t enough to write an informative article that’s free of spelling and grammatical errors. While it IS important to avoid making these sorts of errors, you need to be conscious of the tone your writing takes and the point of view you’re portraying. Remember, when someone is taking the time to read content, they’re trying to decipher what is in it for them; that is, they need to quickly be able to determine why they should purchase a particular product or service. So, when you write, put yourself in your customers’ shoes and create copy that is geared towards what they need and want. Don’t turn off potential customers by using your name too much and talking at them—focus on them and draw them in by using language that draws them in and gets their attention quickly. This can be done by using the active, not passive, voice and by writing in a highly scannable style so that the most important elements of what you’re saying are easily recognizable and don’t get lost in overly-dense text. While you will also want to be inserting keywords into your copy, it needs to be done so in a natural way that flows organically and doesn’t sound like blatant advertising.

Optimize Non-Content Wording

Don’t forget to format the wording in the other areas of your site that aren’t straight copy, such as alt text for images, video and audio content. Some people cannot see images or video, so it’s important to provide appropriate, keyword-rich text that will let them know what it pertains to. Although it may seem like an inconsequential detail, the way in which you word these elements can have a dramatic effect on whether or not people stay on your site. Similarly, in your hyperlinks and calls to action, you need to be as specific as possible instead of simply putting “click here” or “more information”. This is yet another opportunity for you to insert keywords into your site while providing your viewers with as much useful information as possible.

As you can see from reading the above tips, it really isn’t too difficult to format your copy for both computers and humans. All it takes is some keyword research and putting yourself in the position of your customer so you can create content that you feel is convincing and compelling. Just use some common sense and put some effort into it and you will find that it is easy to “kill two birds with one stone” with your writing!

With more and more people using smartphones, a whole new world of opportunity has opened up to the business owner. This technology offers endless ways for companies to connect with customers and potential clients in new ways that avoids appearing too “sales-y” or aggressive. Geosocial applications such as Foursquare, Gowalla, Loopt and Facebook Places access a person’s physical geographic location and entice them to check-in to their establishments through social engagement and a game element. While on the surface, the emerging geosocial trend appears to be just another way for businesses to make retail sales by offering deals and discounts, there are many other reasons why this new trend is so significant.

Provides Context for Businesses

Location-based technology allows companies to see what they’re customers are doing before and after they check-in to their place of business or buy their product. Geosocial is an extremely inexpensive way for businesses to track the behavior and habits of their clientele and to gain invaluable insight into how to make the buying experience more relevant.

Fosters Engagement and Competition

Most geosocial applications contain a game-like structure that is very appealing and addictive for users. Foursquare, for example, awards badges for check-ins and declares the person with the most check-ins to a specific location the “mayor”. By fostering a competitive, playful environment, these applications are encouraging participation without hitting their customers over the heads with an aggressive pitch.

Encourages Social Behavior and Spontaneity

When someone checks in to a venue, they can see if any of their friends are nearby and, if they are, they will be more likely to make a spur-of-the-moment purchase, such as a meal or a drink with their buddy. The true beauty of geosocial is that it allows people to more easily connect with their friends and promotes impromptu get-togethers. Someone may not have been planning to go to a particular store or restaurant; but, after seeing that someone they know is there, they might decide to go and make a purchase they otherwise wouldn’t have made.

There are a host of other functions that geosocial offers, including enabling people to find and patronize green businesses, traveling more efficiently, become involved in political organizations and events and contributing to causes. Yes, it’s true that right now, an extremely small segment of the population is actively engaging in the geosocial trend and it’s by no means been adopted by the mainstream. But, as the implications of this trend move beyond from being just merely about commerce and more about how the very nature of marketing will seismically shift, expect to see geosocial move into the forefront.

The importance of continually putting forth fresh content is a given; in virtually all SEO-related articles, the author will drive home the point that “content is king”. While you are well aware of its merits, you may be having problem with coming up with new content and are at a loss of how to consistently create content that interests and engages your audience. There are ways to mine content from existing sources and to structure it in a way to boost your SEO. Keep reading to learn how!

Address and Answer Frequently Asked Questions

Creating an FAQ section on your site is a great way to introduce new content and connect with your customers. By addressing, head on, concerns and questions, you are demonstrating a willingness to interact with your users and a sincere desire to reach out and help them understand your products and/or services clearly. The added bonus is you will be able to add new content in an organic, non-spammy way. You can even set up a form on your website, soliciting questions and basing blog posts around the answers. Make this type of blog a recurring occurrence and write a weekly (or monthly, depending upon your particular niche) Q&A “roundup” where you address the most common questions in one post. No matter how you decide to structure your Q&A or FAQ section, always link your answers to the appropriate pages on your site.

Provide a Written Transcription of Videos and Podcasts

This suggestion is pretty straightforward—send off any videos and/or podcasts you may have recorded and get them transcribed. This is an extremely effortless way to provide new content. Some people either cannot digest information in videos and podcasts or simply prefer their information in text format. So, even though it may seem to be a useless task, transcribing your non-text content into text has many functions and, once again, will allow you to put forth desirable fresh content. Before posting the transcriptions, edit them for readability; what sounds perfectly fine spoken may be incomprehensible in a text format. As with your FAQ section, make sure you link your transcriptions to the corresponding pages on your site.

Get Personal

There are a multitude of options under this heading, including writing about the funniest thing that ever happened to you at work, the best thing that ever happened to your industry or even sounding off on something that drives you crazy. You may find these unorthodox methods of creating new content to be the ones that are the most effective and easiest to write. By portraying a human, relatable side of your business to customers, you will be able to better foster loyalty and fans in your products and brand.

While it can be difficult to constantly come up with new and exciting ways to add relevant content to your website, its rewards are worth the effort. Just remember to keep an open mind and always be on the lookout for sources of new material—you never know when inspiration will strike!